Insights

• Slow fashion is a status given to retailers who produce long-lasting clothing that are not designing collections in response to quick-changing fashion trends.

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• The slow fashion retailer is focused on quality materials, classic design, and multi-seasonal use.

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• 15-29 year-olds are the fastest growing fashion consumer demographic.

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• We are in a new era of fashion consumers, one involving awareness regarding the consumer decision processes and human stories shown in original content.

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• Demographics are not the only relevant way to identify a brand anymore.

 

• The slow fashion buyer is interested in brands that take into account their values, interests, and lifestyles.

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