Featuring tools and gear from HES, Escape Collective builds their first geodesic dome, Escapehatch, at the Sasquatch Music Festival.
CLIENT
Hand-Eye Supply & CORE77
LOCATION
Portland, Oregon - Sasquatch Music Festival
PROJECT
Digital Product Catalog
'Industrious Minds Fellowship'
ROLE
Art Director/Strategy: Christine Taylor
Challenge
It’s no secret that Portland is a place dedicated to design, craft, creativity, and the process of making. It was the Hand-Eye Supply mission to support Portland’s community of Makers and earn their work the attention it deserved - so we developed the Industrious Minds Fellowship, a grant to provide inventive inspiration.
• The annual fellowship was an integrated marketing project constructed to increase brand-awareness with new audiences while being active within the community. The first fellowship was awarded to a geodesic dome project which grew into a life-changing business for the 4 who made up Escape Collective.
• This youthful group of designers, engineers and artists worked collaboratively to build impressive modular habitats in as many beautiful places as they could, with the mission to educate and bring awareness to causes they believed in.
• I followed along with the collective, got into their process, gave a ton of encouragement and learned all about building domes! It was an honest and playful way to share the Hand-Eye Supply values without hitting people over the head with marketing campaigns.
Insights
The Creative Class values honesty and prefers to participate in experiences. They also seek to connect with brands that share their values. When experiential concepts are partnered with digital marketing, a brand can offer a customer the chance to feel the brand values through positive interactions and can have a long-lasting impact on how a customer feels about the brand.
In the making of the IMF marketing project I focused on 3 of the senses:
• Sight - beautiful visuals via film, animation, and photography
• Sound - pop band Radiation City's music in the film/live music with Pegasus Dream at the project launch
• Touch - everything was interactive and hands-on at the project launch, including a dome
Goals
• Increase brand awareness to new audiences
• Design an online, animated product catalog
• Build in-store merchandise displays
• Hold a community event to interact with the product, the dome and the Makers
• Sell out of all the featured product
Winners Got
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$1000 in Hand-Eye Supply gear to use toward the completion of their project.
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Documentation of the process and final product for promotion across all of our media platforms. You do your work, and we make it visible to the world through CORE77, our website, blog, PR, and social media platforms.
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One month of FREE TIME Membership access at Portland's premier Maker space ADX for 4 members of your team to help your project come to life.
Results
The IMF project was written about by Portland Monthly's 'Trophy Case', Stay Wild Magazine, and Core77.
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Here's Some of What I Did
Kara Jean Caldwell
Always exploring for a new way to see things, Kara discovers and creates beauty in any found object. A seamstress, artist, performer, designer and lover of nature, she crafts experiences that incite joy, playfulness and excitement.
Hill Hudson
Amidst the clatter of rusted metal you will find Hill's hands building the foundations for every project. It's his mentality as an illustrator, but whether its welding, glass-blowing or motorcycle building, his eyes are fixed on the task.
Andy Carlson
Creating bold lines and gorgeous marks that hold the pieces together, Andy is a designer and musician defining his own human experience. He uses his craft to create simplicity and inspiration in whatever medium the ideas can live.
Conor Kennedy
His head engulfed by drill bits and diagrams, Conor is a mechanical engineer that fuses science and art to create resilient structures or ad-hoc fixes. He'll always be found at the top of everything, figuring out how the world works.
