Dear Brand Marketing Folks
- Christine Taylor
- Mar 7
- 1 min read
Updated: Apr 5
Do the new greenwashing regulations have your teams in pieces? ⚠️ Are you feeling green hushhh'd?
As of January 2024, California is cracking down on greenwashing. Now in effect, Voluntary Carbon Market Disclosures Act (VCMDA) (AB 2331 , formerly AB 1305) requires businesses that operate in California to be completely transparent about their environmental claims, including those relying on carbon credits. 💚
Deadline for your first annual disclosures need to be made by January 1, 2025. 📅
Scope:
Applies to ALL entities that market, sell, or purchase voluntary carbon offsets within California and/or make climate-related claims using those offsets. ⏰
Broad applicability:
Companies that operate (or want to operate) within California and making relevant environmental claims, regardless of size or location, are subject to the law. (Ahem... any green claims your brand marketing makes).🌱
Disclosure requirements:
Companies must provide detailed information about their carbon offset projects, including the durability of emissions reductions and methodologies used.🔍
Potential penalties:
Violations can result in civil penalties of up to $2,500 per day per violation, not exceeding $500,000. 💰
Here's a link to a breakdown by the Harvard Law School Forum on Corporate Governance 🌿🌍📜⚖️✨
Reach out if you want to talk more about building in collaboration, visibility, and holistic strategy using integrated comms that harnesses the knowledge of your teams and builds upon your existing tools.
